Nguyễn Tiến Huy


Mr. Nguyen Tien Huy is the General Director of Pencil Group, the media complex and technology. Mr. Huy also plays the role of the co-founder of the Vietnam Legacy Branding Center. Mr. Huy has 17 years of experience in the field of branding in digital space.  With his team, Mr. Huy participates in strategic consulting and integrated communications, build connection between their corporate brands, segments’ brands, product brands and deployment go-to-market strategies.

He is one RMIT University’s alumni master. 


Group CEO, Pencil Group
3 companies in 1 group:
Pencil Creative – creative agency
DigiPencil – digital innovation agency
Pencil Ventures – venture builder

Pencil Group is a digital innovation agency, exists to innovate marketing activities, company systems, distribution channels and product offerings with technology and creativity. 

Book Author

  • Đọc vị thế hệ “sống ảo” – Understanding genZ 

A research revealed interesting insights about the new generation

  •  Chiến lược là lược đi để chiến

A book on digital marketing strategy practices

Strategy Director, BrandBeats Vietnam

Aug 2014 – Mar 2022

BrandBeats is a team of marketers and musicians working together to build music and sound identity, we helps clients to leverage music as a marketing channel with strategic approach.

Lecturer, Sage Brand and Communications Academy 

Dec 2013 – Mar 2022

Co-founder, JoiKid

Aug 2019 – Mar 2020

Consultant, FAO

Jul 2019 – Dec 2019

Working as a public awareness communication consultant

Strategy Director, Red Cat Motion

Jul 2014 – Nov 2015

Lecturer, BMG International Education

Nov 2013 – Aug 2014

Digital Marketing Planning

Lecturer, AiiM Marketing Communication Skills Training Center

Aug 2012 – Aug 2014 ·

Digital Technology

OgilvyOne Worldwide, Vietnam

Chief Digital Officer, Apr 2013 – Jun 2014 

Experience Director , Oct 2011 – Apr 2013 

Who Digital 

Nov 2007 – Oct 2011

Experience Director, Asociate Digital Director, Interactive Designer

Fulsoft Co., Ltd

Jun 2003 – Jun 2005

Graphic Designer