Nguyễn Thị Hồng Lộc


Research Interests

Leaders’ motivating language (ngon ngu truyen dong luc tu nguoi lanh dao)
Symmetrical internal communication (giao tiếp nội bộ đối xứng)
Internal Marketing (Marketing noi bo)
Organizational culture (van hoa to chuc)
Internal service quality (chat luong dich vu noi bo)
Employee happiness at work (hanh phuc cua nguoi nhan vien tai noi lam viec)
Employee engagement (su gan ket cua nhan vien)
Organizational trust (niem tin doi voi to chuc dang lam viec)
Shared leadership (moi nguoi trong nhom va to chuc co the lanh dao lan nhau)
Team mental model similarity (su dong dieu khi lam viec nhom) Team conflict (mau thuan nhom)
Team creativity (viec sang tao trong nhom)
Information adoption model (mo hinh tiep nhan thong tin)

First achievement of Research Mentoring, guided by Loc to support 2 Vietnamese co-authors: Tuan & Thy


Liao, Y. K., Nguyen, H. L. T., Dao, T. C., Nguyen, P. T. T., & Sophea, H. (2023). The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits. Journal of Financial Services Marketing, 1-25.